Benefits of Digitalization in Cell Therapies

Rubrik: IT

(Treffer aus pharmind, Nr. 07, Seite 1006 (2019))

Sinner A

Benefits of Digitalization in Cell Therapies / Sinner • Digitalization · Sinner A · CAMELOT Management Consultants AG, Munich
The first concepts in the area of personalized medications date back to the 1960s [ 1 ], but attention was rather low when the period of big blockbusters with its “one size fits all” approach emerged in the 1980s and 1990s. At the beginning of the millennium, R&D performance decayed. At the same time, a new class of biologicals appeared on the radar. However, it turned out that biologicals did not perform well in all patients. Responders and non-responders were classified and identified by the so-called companion diagnostics. Despite being a subgroup selection, the buzz word “personalized medicine” arose. Efficacy ...

Supply Chain Management

Rubrik: Fachthemen

(Treffer aus pharmind, Nr. 11, Seite 1580 (2016))

Sinner A | Braun U | Rehm A

Supply Chain Management / Part 3: Creating Value – For and Around the Patient * Part 1 see Pharm Ind. 2015;77(10):1452–1457; Part 2 see Pharm Ind. 2016;78(9):1270–1275. · Sinner A, Braun U, Rehm A · ¹Camelot Management Consultants AG, Mannheim und ²Schreiner MediPharm, Oberschleißheim
Some years ago, the pharmaceutical industry was shocked by changing market conditions, such as the German AMNOG influence in the overall European market and increased demand for proof of real-world evidence of the treatment with new medications in the US. At the same time, many pharmaceutical companies were facing patent cliffs. In fact, the overall business model of innovative pharma was questioned for a while. A changed mindset led to the introduction of new products which have either provided additional benefits or are expected to show such benefits in the real world. As more pharma companies realize improved outcomes with ...