(Treffer aus pharmind, Nr. 05, Seite 642 (2016))
Robinson J | Grunwald A
Definition of a Global Price Management & Market Access Strategy / Delivery of incremental change to the top line / European Life Sciences: White paper · Robinson J, Grunwald A · Model N, Redwood Shores (USA)
The concept of Global Price Management (GPM) is finally emerging as a board-level issue for pharmaceutical manufacturers as they face unprecedented top line pressures such as price erosion, falling sales and dwindling pipelines as well as increased global price transparency between payers and new reimbursement restrictions. Prescriptive regulations and mandatory price cuts as well as fewer blockbuster molecules and increasing low cost competition are all conspiring to create the “perfect storm” in the industry. With most organizations already in the grip of re-organizations and right sizing to projected revenue streams, many are turning their attention to pricing as the most ...