Rubrik: Leitartikel
(Treffer aus pharmind, Nr. 06, Seite 749 (2019))
Zimmermann J | Thunecke M
Digital Transformation in Drug Discovery / Zimmermann and Thunecke • Digital Transformation · Zimmermann J, Thunecke M · Catenion, Berlin
We are living in an era of digital transformation. Entire industries have completely changed their business models, sometimes triggered only by a single company that seized an opportunity offered by novel technologies: In 2007, Brian Chesky and Joe Gebbia noticed that all hotel rooms in San Francisco were booked during the local Industrial Design conference. They bought some air mattresses and created a website called “AirBed & Breakfast”, offering a place to sleep and a breakfast for $80. Would they have stopped at that point, no one would know about their story today. Instead, they opened their website for everybody and ...